Keeping Your Branding Goals Consistent

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Keeping your branding goals consistent is extremely important. During the start-up business, you must set goals and objectives which you want your business to meet. At first, is it brand awareness or equity which you want to increase? Are you looking to start your business small and slowly establish market share, then expand? There are so many different ways you can go about establishing your brand.

Write down all the goals you have for the business, the objectives that you want to meet and set time limits. Consider how you will reach these targets, and circumstances which may hinder your progress. Consider the amount of people needed, budgets, revenue etc. Once you have a plan on board, it’s time to get started!

Twitter Release New App

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Social media giants Twitter have released a new social media app, which caters to the live-streaming market. Find out more below.

The app known as Periscope is a live-streaming app which allows the user to watch or broadcast live video all over the world. It then saves the video stream for 24 hours, allowing anyone to view them within that timescale.

“It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realised there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.” (Periscope)

To use the app, you will be required to have a Twitter account. The accounts work in collaboration, notifying you when someone you follow on Twitter broadcasts a video on Periscope. Sounds good and with the technological advances of internet, should work quite well. We hope!

Why Is Brand Recognition Important?

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In terms of marketing building a brand is important for many reasons. One of the most difficult tasks is to build and create a brand which people know. Making the wrong move when it comes to building your brand can have a negative effect on the success of your company in the long-run.

Loads of companies have made mistakes when it comes to branding, but none bigger than Pepsi’s most recent logo redesign. Apparently costing over $1 million, the reception it received was negative and that’s us being kind! Many consumers shared pictures of a fat man in the shape of the new Pepsi logo, creating a mockery of the design.

 

Is The Google+ Platform Dying?

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Rumours have been circulating for a while that Internet giants Google will be switching up their Google+ platform very soon, with two separate products being readied for release in the near future. Photos and Streams, already part of the Google+ platform are said to be the products which will standalone .

“The effect of the breakup is it’s making real what people have been talking about for a while, the lack of passion amongst the masses. In terms of social media marketing, Google+ is not and hasn’t been the place to be.”(Lee Odden, TopRank)

This statement is pretty accurate. Although Google+ may have the users, these users are mostly down to Gmail and YouTube being their preferred Google platform. In terms of activity, Google+ is nowhere near the likes of Facebook and Twitter. We look forward to seeing whether the break up of products helps Google in their social media war.

Is Print Marketing Important?

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Is Print Marketing Important? In short – yes it is, but it all depends on the type of business you have. Print marketing is still an effective way of marketing and will be for the foreseeable future.

Of course we know that digital marketing is now more commonly used, but also marketing via print can work to your advantage (even though it adds to your advertising costs). Covering both aspects of marketing means you’re not missing out any potential connections.

Ever heard the term ‘out of sight is out of mind’? When you’re looking at a web page, it’s effective for the amount of time you’re on the site, but the moment you’ve clicked on the next website that’s it. With print material, it’s something physical and can last as long as the audience in question wants it to.