If you run your own business, then it’s always wise to make yourself as visible to the public as possible. This all helps with brand recognition and promoting your business. One great way to do this is by using social media. Some people choose to use a company to create and manage their social media […]
Social media is a powerful tool for marketing. It has lots of capabilities and is something that every business really should be engaging with. However, you have to have a realistic view of its capabilities and understand what it can and cannot do. Firstly, social media is not a sales tool. It isn’t ever going […]
Facebook has a highly-customisable advertising platform for their customers to use, which will give you lots of flexibility. It will allow you to place advertisements in people’s timelines and on third party websites to make them aware of you and your products or services. Facebook advertising can really work for you if you design and […]
If your business has an actual physical location, then one of the first things you need to do to promote your business is to use Google Places. This service enables you to get listed on Google Maps. It sounds so simple, but the benefits are profound. Here are three main reasons why we think Google […]
It’s been said for a while that Google killed their Google Reader product that RSS was dying (despite others arguing to the contrary), and warned bloggers and businesses that they should be finding other mediums, such as email, to replace that consumption format and ensure continued traffic and readership to their blogs. Sure enough, if […]