Running a Successful PPC Campaign

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If you are committed to managing it properly, a PPC campaign can be one of the most effective ways to generate results by bringing in more traffic and customers. It requires a number of elements to succeed though, which include: Effective ads. Your ads will need to be targeted and using the right kinds of […]

Can you Get Sales Through Social Media?

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Social media is a powerful tool for marketing. It has lots of capabilities and is something that every business really should be engaging with. However, you have to have a realistic view of its capabilities and understand what it can and cannot do. Firstly, social media is not a sales tool. It isn’t ever going […]

What is Search Marketing?

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Search marketing is a very clever tool, used by savvy business people to generate leads. It uses the power of search engines to help websites rank on search engine results pages (SERPs), meaning that brands can be found when people search for their products or services. The whole point of search marketing is to make […]