Tracking Your Marketing Spend

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Marketing is deemed to be an essential activity by most businesses, at least to some extent. Bigger businesses have bigger marketing budgets, so can carry out more marketing activities – but are they necessarily effective? Often they’re not. This is why businesses need to track their marketing spend, to make sure that it is delivering […]

Choosing Between Ads and SEO

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Ads and SEO are both designed to achieve similar results: to drive traffic to your website, and to get you more leads for your business. So how do the two differ? They use very different methodologies, for starters. Ads are designed to be more of a hard sell, whereas SEO should build over time, helping […]