2 Ways In Which Social Media Can Help Your Business

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How can social media help your business. Many companies ask this question when deciding how much time they should dedicate to social networking. Below are a couple of ways having a Facebook, Twitter, Google+, LinkedIn and all the other available social platforms can help your business.

Engagement – One of the main selling points of social media is that your business is given the ability to engage with your customers any day, any time. A cost-effective way to be in direct communication with your desired audience, you can inform current and potential clients of business news, offers whilst they happen.

Authority – You may be surprised to know this, but many people now check a company’s social media account before making a purchase for the first time. By having a strong social media presence, it will give off the impression that your business is more reputable.

Developing Brand Recognition

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Are you a start-up company struggling to work out how to develop brand recognition? How do you know that your brand stands out? There are no guarantees that your brand does/will, but you can take actions to help increase the likelihood of success.

First you need to work out what sets your brand apart from the rest. Is it your team? Your results? The cost of your services? Whatever it is, make this obvious. Sell why your brand is the best at what it does.

Obviously you wouldn’t have a brand logo designed which isn’t up-to-scratch, but make sure that it stands out from the crowd. Your logo needs to grab attention, but then also communicate what your brand does.

 

The Benefits Of Advertising On YouTube

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With YouTube being the web’s favourite video streaming site. Have you ever considered advertising on the platform for your business?

You can promote content on YouTube via promoted videos, true view video ads and even create a channel for your brand. The main benefit of advertising on the YouTube platform is the increase in brand awareness.

With advertising, you can choose where your video is advertised. If your company isn’t looking to reach people anyone outside of the UK, you can specify your target audience.

YouTube video’s are also a great way to increase your ranking in Google’s search engine. If the video includes a link to the company website in the description, the likelihood that your ranking increases is very high.

3 Reasons Why Your Business Should Be On Google+

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Google+ is the sleeping giant of social media platforms. Many people question whether investing time into Google+ is worth it, especially when Facebook, LinkedIn and Twitter seem to be the most popular. Below are three reasons why we recommend you should use Google+ as a business.

  1. According to recent figures (June 2014), there are over 340 million active Google+ accounts. Of course this is much lower than Facebook’s 1.3 billion but we would never recommend ignoring 340 million users!
  2. If search results are important to you, then you should definitely have  Google+ business page as everything posted is immediately indexed by Google. This will also help rank your company higher on the search engine.
  3. Have you noticed, whenever you search on Google a list of local search results come up? This stems from the businesses having a Google+ account. Again, increasing the likelihood of higher search rankings.

Establishing Brand Consistency Online

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How do you establish brand consistency digitally? With the world wide web never sleeping, it’s extremely important there’s consistency with your brands online presence.

Make sure the brand logo is at the forefront of anything related to your online presence. This is probably the most obvious tip we can offer, but you’d be surprised how many brands get such a simple process wrong.

If you have a large team, it can be even harder to maintain consistency within the different groups. So create a style guide, this will ensure everything designed, promoted etc looks like it belongs to the company. A style guide is a great way to establish an identity.

Make sure that your team understands why it’s important to protect the brands identity with consistency. By respecting the brand, everyone will understand and strive for the end goal – Success.