Brand Recognition

Brand recognition is the ability to identify your business based on your brand elements (logo, colors, or even a fragment of messaging). Think about Coca-Cola (those colors) and Nike (that swoosh). Those logos are easily identifiable without the name placed next to it. This is the level of recognition many businesses strive for, and the goal is reasonable given that this level of recognition requires a considerable amount of time.

For smaller businesses, this recognition won’t happen overnight, and it absolutely won’t occur after a singular advertisement or social media post. Recognition is built over time and as a result of exposure. Your brand needs to be in sight repetitively. The more a population is exposed to your brand, the more your product will be top of mind when it is needed.

Consistency in identity helps achieve recognition. Your identity must be consistent wherever your business is present. If your website looks completely different from your packaging, and your social media is entirely different from your website. Your brand looks unrecognizable and unnecessarily complex.

Social proof helps build recognition. A brand becomes more visible and grows in credibility when potential customers see a community of satisfied customers. Leaving reviews and posting about a brand creates a strong basis of recommendation and trust for new customers, which in turn helps build recognition.

Consider where your audience is spending their time. No sense in trying to build recognition on platforms that your customers never visit. Some businesses thrive on Instagram. Others gain customers through search engines or local events or print publications. Determining where your audience is can drastically reduce wasted work.

Recognition is more than just having your name known. It is having your audience connect your company to a distinct characteristic. Is your brand known for being inexpensive? Premium? Quick? Dependable? The greater the characteristic is embedded in your audience’s mind, the more independent and first coming your brand is to your audience, and the more likely customers will view your brand when they need your service or product.

Recognition, of this sort, takes a long time to earn. Quick results may be desired, however, recognition, of an authentic sort, is earned by consistent and diligent work mandate over months if not years.

Creating Brand Trust Through a Website

Christina

You website is more than just a marketing tool – it is a way of getting people to know you, like you, and ultimately trust you. This is especially important if you have an eCommerce website, as people need to trust your site if they are going to buy from you.

So how do you create a sense of trust through your branding and website? This most important thing is functionality. People have to trust that the website will do what they want it to do, so if they enter their card details, they will be making a legitimate purchase. It’s important to have plenty of details about your payment systems, and information about how people’s payments are going to be processed.

If you are going to have a large number of orders, make sure people like and trust your site with quality copy and a simple process, so that they keep coming back.

Types of Commercial Umbrella and their Benefits for Business

Christina

An umbrella is about more than just creating some shade. Whilst it’s true they do this, it’s also true that they come with so many more benefits, and you shouldn’t ever rule these benefits out when making a commercial decision for your business. You can choose from different types of umbrella depending on your needs, so the facts are going to be important here. Think about some of the following when choosing commercial umbrellas:

  • Don’t forget the word commercial. This should always be a decision that is made because of money, customer experience and marketing your business. Part of marketing is making sure people have a great experience, so they will keep returning again and again. It’s a good way of getting the customers you want, without having to spend lots of money on new marketing and advertising campaigns.
  • Think about the bigger picture. How can you make your commercial umbrellas work as hard for you as possible? They probably aren’t going to be a cheap purchase, so it makes sense to ensure they are going to do as much for you as they can. Think about using them as a branding exercise. Have your logo professionally printed on the umbrellas, so that people passing by will see your name and your logo. This needs to look completely professional – only use a legitimate marketing and printing company to get the work done, so you can be confident in the quality of the printing. It will also reinforce the message to people who already use your business, reminding them where they are and keeping you at the forefront of their minds.
  • Think about other benefits for your business, outside of the commercial. Umbrellas can help provide a better ambience, and they can also help to keep the building cool if they are placed close to windows. This also makes for a better ambience inside, meaning you may even be able to save money on bills because you won’t need to cool down your property.

These are some types of commercial umbrella that could work for your business:

  • Centre pole. These can be freestanding, or they can be fitted to a table.
  • Cantilever. This is a side arm umbrella that is freestanding and that is highly adjustable, because the umbrella can pivot and rotate on the arm.
  • Octagonal or hexagonal. Umbrellas don’t just need to be square or rectangular. There are many different options depending on what you want to achieve.
  • Aluminium or wooden. Choose the material that is going to be the most beneficial, but also that is going to give you the look you want.

If you aren’t sure exactly of what you want or need, talk it through with a company that can supply your umbrellas. They can give you advice and help you decide on the umbrellas that will be most beneficial for you. They should know their product range inside out, meaning they can give you useful advice and support throughout the consultation, design, manufacture and installation period.

Marketing your Business in the Most Effective Way

Christina

Marketing is only worthwhile if you see results from it. This is the same with any business activity, but with marketing, which is designed to draw in more customers, it is a completely wasted effort if you do not see the results. That being said, you can also raise brand awareness from marketing, making people know that your business exists. The trouble with this is that it is incredibly difficult to monitor the results.

You could consider spending money on brand awareness, and over time, you should begin to see more customers coming in. One way to tell where they are coming from is to track traffic. Assign different phone numbers to different campaigns and analyse the traffic on your website to see where it is coming from. The best thing to do is to drive organic traffic to your website, as you won’t then be having to pay out money for pay per click or paid social media advertising.

Why Is Brand Recognition Important?

admin

business-792113_1280

In terms of marketing building a brand is important for many reasons. One of the most difficult tasks is to build and create a brand which people know. Making the wrong move when it comes to building your brand can have a negative effect on the success of your company in the long-run.

Loads of companies have made mistakes when it comes to branding, but none bigger than Pepsi’s most recent logo redesign. Apparently costing over $1 million, the reception it received was negative and that’s us being kind! Many consumers shared pictures of a fat man in the shape of the new Pepsi logo, creating a mockery of the design.

 

Developing Brand Recognition

admin

Are you a start-up company struggling to work out how to develop brand recognition? How do you know that your brand stands out? There are no guarantees that your brand does/will, but you can take actions to help increase the likelihood of success.

First you need to work out what sets your brand apart from the rest. Is it your team? Your results? The cost of your services? Whatever it is, make this obvious. Sell why your brand is the best at what it does.

Obviously you wouldn’t have a brand logo designed which isn’t up-to-scratch, but make sure that it stands out from the crowd. Your logo needs to grab attention, but then also communicate what your brand does.