Marketing is deemed to be an essential activity by most businesses, at least to some extent. Bigger businesses have bigger marketing budgets, so can carry out more marketing activities – but are they necessarily effective? Often they’re not. This is why businesses need to track their marketing spend, to make sure that it is delivering […]
Ads and SEO are both designed to achieve similar results: to drive traffic to your website, and to get you more leads for your business. So how do the two differ? They use very different methodologies, for starters. Ads are designed to be more of a hard sell, whereas SEO should build over time, helping […]
If you’re a small business running a paid campaign, you will know how expensive it can get. Search engine marketing is much cheaper and can help you compete with the big companies. Here are three things you should consider: Keywords – The bigger companies will have a lot more to spend on marketing than you, […]
It is unfortunate to say, but you often find that business owners, who likely have no experience in marketing, throw their marketing budget at a number of different channels without really ever considering what is the most effective and efficient way to spend their money. When considering the best way to utilise a budget, it […]
Are you looking to build a following on Instagram? Below are three easy steps to help you gain more likes and followers. Use relevant hashtags – Hashtags categorize images depending on the hashtag used. For example, if you take a photo of a Mercedes car and use the hashtag #Mercedes, anyone who searches for/clicks on […]