In terms of marketing building a brand is important for many reasons. One of the most difficult tasks is to build and create a brand which people know. Making the wrong move when it comes to building your brand can have a negative effect on the success of your company in the long-run.

Loads of companies have made mistakes when it comes to branding, but none bigger than Pepsi’s most recent logo redesign. Apparently costing over $1 million, the reception it received was negative and that’s us being kind! Many consumers shared pictures of a fat man in the shape of the new Pepsi logo, creating a mockery of the design.