Google+ is the sleeping giant of social media platforms. Many people question whether investing time into Google+ is worth it, especially when Facebook, LinkedIn and Twitter seem to be the most popular. Below are three reasons why we recommend you should use Google+ as a business.
- According to recent figures (June 2014), there are over 340 million active Google+ accounts. Of course this is much lower than Facebook’s 1.3 billion but we would never recommend ignoring 340 million users!
- If search results are important to you, then you should definitely have Google+ business page as everything posted is immediately indexed by Google. This will also help rank your company higher on the search engine.
- Have you noticed, whenever you search on Google a list of local search results come up? This stems from the businesses having a Google+ account. Again, increasing the likelihood of higher search rankings.