It’s been said for a while that Google killed their Google Reader product that RSS was dying (despite others arguing to the contrary), and warned bloggers and businesses that they should be finding other mediums, such as email, to replace that consumption format and ensure continued traffic and readership to their blogs. Sure enough, if you read Google trends, you would know that a natural interest in RSS fell by at least 50% back in 2013. People simply aren’t using RSS readers any more, and I’d argue if you even mention “RSS” people won’t even know what you’re talking about. RSS isn’t social. You can’t reply via RSS. You can’t share via RSS. Only social is social and Facebook just opened that (using “open” very loosely) to the entire web.

With Facebook’s new Save Button for the web businesses can now copy and paste simple code into their articles and allow those articles to be saved to Facebook for the user to read later. Now users can read all their favorite articles in one place in an environment over 1 billion people are already familiar with: Facebook.