Author: Christina

The Importance Of Website Optimisation

Christina

Anyone who is trying to get a website off the ground will know what a difficult task this can be. With thousands of new websites being set up every day, the competition is immense and, therefore, it can seem like an impossible task to get noticed on the World Wide Web.

 

The most effective way of getting your website noticed is through search engines such as Yahoo, Google and MSN. Statistics show that between 75 per cent and 90 per cent of Internet users find websites through this method. This means that website optimisation is absolutely vital to the survival of your site and possible even your business.

 

With the vast majority of people finding the websites they need through search engines, it is imperative that these tools can find your site. You may have an attractive, fully functioning website but if it is not being recognised by the likes of Yahoo and Google, then you don’t stand a chance against your competitors. This is when optimisation of websites comes in because it is this that gets individuals flooding on a website.  Read more →

RSS Dead

Christina

It’s been said for a while that Google killed their Google Reader product that RSS was dying (despite others arguing to the contrary), and warned bloggers and businesses that they should be finding other mediums, such as email, to replace that consumption format and ensure continued traffic and readership to their blogs. Sure enough, if you read Google trends, you would know that a natural interest in RSS fell by at least 50% back in 2013. People simply aren’t using RSS readers any more, and I’d argue if you even mention “RSS” people won’t even know what you’re talking about. RSS isn’t social. You can’t reply via RSS. You can’t share via RSS. Only social is social and Facebook just opened that (using “open” very loosely) to the entire web.

With Facebook’s new Save Button for the web businesses can now copy and paste simple code into their articles and allow those articles to be saved to Facebook for the user to read later. Now users can read all their favorite articles in one place in an environment over 1 billion people are already familiar with: Facebook.

SEO – Yay’s and Nay’s

Christina

As you may know, SEO stands for Search Engine Optimisation. It is the optimisation of a website in order to improve its rankings on the search engines such as Google, Yahoo or Bing. It involves many different elements to it to get it right, and there is no strict guide as to how it should be carried out. You may find that different web agencies have their own ways of implementing SEO and may differ on what does and does not work.

SEO can be a minefield and although, there are some basic elements that you can include if you are writing copy for your website for example. I would strongly recommend employing a specialist marketing agency to assist you if you are serious about getting your website found on the search engines. You do have to be careful as there are a few grey areas within SEO and if you do something wrong you could find that your whole site is excluded from the search engines completely.

Why Facebook Ads Are Great

Christina

Facebook adverts are slowly being appreciated for what they are – a cheap and effective way to target advertise to your desired audience. Below are a few reasons why you should consider using the social platform.

  • Your adverts can reach as many people or more people as radio or TV, and in whatever country you want.
  • Facebook adverts have sophisticated targeting like AdWords, albeit on a different criteria.
  • The minimum spend starts at £1 per day.
  • They are the lowest cost per 1,000 impressions ad in history. They average around £0.25 per 1,000, which is only 1% of the cost of TV.

The Benefits of An Advertising Agency

Christina

Staffed by skilled copywriters and art directors, creative agencies can handle everything from setting up a brand to managing all of your ongoing campaigns. From sole traders and small local companies to multinational corporations, professional advertising is the best way to make sure you stand out and to attract the right sort of customers. Without advertising, your competitors are likely to take your share of the market and you’ll find that your business struggles to get noticed.

Marketing techniques have changed a lot in recent years to address the growing number of mobile and online clients, and you might find yourself needing to revisit your advertising methods and come up with a whole new strategy. That’s where an agency can support you. You simply let them know what you’re looking for, and they’ll work to put everything together. From TV and radio commercials to websites and sponsored adverts, there’s lots of ways to reach out to customers. The writers and artists at the agency will work together to create a great sales campaign that suits you.

Costly but if you need to create a niche and have a decent budget, then this maybe the way forward for you.