Facebook adverts are slowly being appreciated for what they are – a cheap and effective way to target advertise to your desired audience. Below are a few reasons why you should consider using the social platform.

• Your adverts can reach as many people or more people as radio or TV, and in whatever country you want.
• Facebook adverts have sophisticated targeting like AdWords, albeit on a different criteria.
• The minimum spend starts at £1 per day.
• They are the lowest cost per 1,000 impressions ad in history. They average around £0.25 per 1,000, which is only 1% of the cost of TV.