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Why Is Brand Recognition Important?

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In terms of marketing building a brand is important for many reasons. One of the most difficult tasks is to build and create a brand which people know. Making the wrong move when it comes to building your brand can have a negative effect on the success of your company in the long-run.

Loads of companies have made mistakes when it comes to branding, but none bigger than Pepsi’s most recent logo redesign. Apparently costing over $1 million, the reception it received was negative and that’s us being kind! Many consumers shared pictures of a fat man in the shape of the new Pepsi logo, creating a mockery of the design.

 

Is The Google+ Platform Dying?

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Rumours have been circulating for a while that Internet giants Google will be switching up their Google+ platform very soon, with two separate products being readied for release in the near future. Photos and Streams, already part of the Google+ platform are said to be the products which will standalone .

“The effect of the breakup is it’s making real what people have been talking about for a while, the lack of passion amongst the masses. In terms of social media marketing, Google+ is not and hasn’t been the place to be.”(Lee Odden, TopRank)

This statement is pretty accurate. Although Google+ may have the users, these users are mostly down to Gmail and YouTube being their preferred Google platform. In terms of activity, Google+ is nowhere near the likes of Facebook and Twitter. We look forward to seeing whether the break up of products helps Google in their social media war.

Is Print Marketing Important?

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Is Print Marketing Important? In short – yes it is, but it all depends on the type of business you have. Print marketing is still an effective way of marketing and will be for the foreseeable future.

Of course we know that digital marketing is now more commonly used, but also marketing via print can work to your advantage (even though it adds to your advertising costs). Covering both aspects of marketing means you’re not missing out any potential connections.

Ever heard the term ‘out of sight is out of mind’? When you’re looking at a web page, it’s effective for the amount of time you’re on the site, but the moment you’ve clicked on the next website that’s it. With print material, it’s something physical and can last as long as the audience in question wants it to.

2 Ways In Which Social Media Can Help Your Business

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How can social media help your business. Many companies ask this question when deciding how much time they should dedicate to social networking. Below are a couple of ways having a Facebook, Twitter, Google+, LinkedIn and all the other available social platforms can help your business.

Engagement – One of the main selling points of social media is that your business is given the ability to engage with your customers any day, any time. A cost-effective way to be in direct communication with your desired audience, you can inform current and potential clients of business news, offers whilst they happen.

Authority – You may be surprised to know this, but many people now check a company’s social media account before making a purchase for the first time. By having a strong social media presence, it will give off the impression that your business is more reputable.

Developing Brand Recognition

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Are you a start-up company struggling to work out how to develop brand recognition? How do you know that your brand stands out? There are no guarantees that your brand does/will, but you can take actions to help increase the likelihood of success.

First you need to work out what sets your brand apart from the rest. Is it your team? Your results? The cost of your services? Whatever it is, make this obvious. Sell why your brand is the best at what it does.

Obviously you wouldn’t have a brand logo designed which isn’t up-to-scratch, but make sure that it stands out from the crowd. Your logo needs to grab attention, but then also communicate what your brand does.