If you’re a small business running a paid campaign, you will know how expensive it can get. Search engine marketing is much cheaper and can help you compete with the big companies.
Here are three things you should consider:
- Keywords – The bigger companies will have a lot more to spend on marketing than you, so you need to spend your money wisely. Focus on keywords which will produce conversions for you. Long tail keywords will mean very specific users and also a targeted campaign.
- Ad extensions – If you need to add additional information to your adverts, then ad extension is great way to do so.
- Looking elsewhere – Google is the most expensive search engine to advertise on for a reason… It’s the most popular. This doesn’t mean that you shouldn’t consider advertising elsewhere though. There are loads of other engines which could bring in valuable leads.