Facebook advertising often times receives bad press, but within specific situations it can be an effective method of reaching your target market. Hundreds of millions of people use Facebook every month, so there is a lot of room to reach your target market.
The nature of Facebook provides people interested in advertising on there with the opportunity to really knuckle down and begin to use highly targeted campaigns. You can base the campaigns upon location, which is immensely useful for small businesses which operate on a local level. Not only can you define your campaign parameters by location and a variety of other demographic factors, but also so that it only shows up for people who’ve shown an interest in what you’re selling. This could mean it is a listed interest, or it could be based upon the discussions they’re having.
The good thing about a Facebook campaign is that you don’t just get the click-through that you get from a standard campaign, you also get the added exposure on the social network, which could help to develop your brand even further.