Your website is your way of showing the world who you are and what you are about. A good website will secure you new customers, tell the world about your business and bring in repeat custom from people who are happy with your services. If you want to succeed in business, a website is a key marketing tool for you.
If you are carrying out any kind of web marketing activities, your website is usually going to be the end point. For example, if you create a PPC advert, people who click on it will be taken to your website. This means that, even if you have some excellent marketing campaigns running, you will need to have a strong website for people to see once they find it.
Many people will also search for you by using your website. If existing or new potential customers want to know more about you, the company website will be their first port of call.