What is Search Marketing?

Search marketing is a very clever tool, used by savvy business people to generate leads. It uses the power of search engines to help websites rank on search engine results pages (SERPs), meaning that brands can be found when people search for their products or services.

The whole point of search marketing is to make a website searchable. In order to do this, it needs to be seen as highly relevant to search engines. There are lots of different processes involved – these include:

  • On site optimisation
  • Off site optimisation and link building
  • PR
  • Content
  • Social media

All of these things give ranking signals to search engines, showing them how relevant a website is to someone’s specific search. By making sure your website is perfect for your target audience, you are already a long way towards getting it noticed by search engines, because they will try to show people the websites they want to see.