An umbrella is about more than just creating some shade. Whilst it’s true they do this, it’s also true that they come with so many more benefits, and you shouldn’t ever rule these benefits out when making a commercial decision for your business. You can choose from different types of umbrella depending on your needs, so the facts are going to be important here. Think about some of the following when choosing commercial umbrellas:
- Don’t forget the word commercial. This should always be a decision that is made because of money, customer experience and marketing your business. Part of marketing is making sure people have a great experience, so they will keep returning again and again. It’s a good way of getting the customers you want, without having to spend lots of money on new marketing and advertising campaigns.
- Think about the bigger picture. How can you make your commercial umbrellas work as hard for you as possible? They probably aren’t going to be a cheap purchase, so it makes sense to ensure they are going to do as much for you as they can. Think about using them as a branding exercise. Have your logo professionally printed on the umbrellas, so that people passing by will see your name and your logo. This needs to look completely professional – only use a legitimate marketing and printing company to get the work done, so you can be confident in the quality of the printing. It will also reinforce the message to people who already use your business, reminding them where they are and keeping you at the forefront of their minds.
- Think about other benefits for your business, outside of the commercial. Umbrellas can help provide a better ambience, and they can also help to keep the building cool if they are placed close to windows. This also makes for a better ambience inside, meaning you may even be able to save money on bills because you won’t need to cool down your property.
These are some types of commercial umbrella that could work for your business:
- Centre pole. These can be freestanding, or they can be fitted to a table.
- Cantilever. This is a side arm umbrella that is freestanding and that is highly adjustable, because the umbrella can pivot and rotate on the arm.
- Octagonal or hexagonal. Umbrellas don’t just need to be square or rectangular. There are many different options depending on what you want to achieve.
- Aluminium or wooden. Choose the material that is going to be the most beneficial, but also that is going to give you the look you want.
If you aren’t sure exactly of what you want or need, talk it through with a company that can supply your umbrellas. They can give you advice and help you decide on the umbrellas that will be most beneficial for you. They should know their product range inside out, meaning they can give you useful advice and support throughout the consultation, design, manufacture and installation period.