SEO can be very beneficial for your company. You need to have a solid strategy in place though – it is not something that you can put together haphazardly. SEO is complex and also ongoing, which means it will not take effect immediately. You need to be able to have a good idea in mind of where you are going with your plans and what you want to happen.
Choose a good SEO strategist or agency to help you put your plans together. Decide on some key phrases and words to start off with. Make sure these are relevant to your business and will bring in business from the right places for you. You may also want to target specific areas with local key phrases. This will direct business to you from certain areas. These keywords also tend to be less competitive so it is easier to achieve good results from them.