You website is more than just a marketing tool – it is a way of getting people to know you, like you, and ultimately trust you. This is especially important if you have an eCommerce website, as people need to trust your site if they are going to buy from you.
So how do you create a sense of trust through your branding and website? This most important thing is functionality. People have to trust that the website will do what they want it to do, so if they enter their card details, they will be making a legitimate purchase. It’s important to have plenty of details about your payment systems, and information about how people’s payments are going to be processed.
If you are going to have a large number of orders, make sure people like and trust your site with quality copy and a simple process, so that they keep coming back.